Designer · Leader · Maker
Sheila
Vyas
I build products and teams that have meaningful impact on people's lives. I bring craft, strategic thinking, and a high bar to the work and the teams I lead.
About
Maker.
Leader.
Both.
My work sits at the intersection of art, education, and technology. I'm driven by building products that have meaningful impact on people's lives.
I've worked as both a maker and a leader across consumer technology, fintech, healthcare, and small business. I've shipped 0 to 1 products, evolved existing ones, designed end-to-end services, and set product vision. Most importantly, I've built and led the teams that make that work possible.
Whether I'm deep in the craft or leading a team, I bring the same things: conviction, curiosity, and care.
How I build
I believe in building the right thing and building it right. My starting point is always the customer, and I push teams to ship something loveable, not just viable.
How I lead
I lead and stay close to the work. I'm at my best tackling hard problems with the team, caring for the people doing the work, and stepping in when it matters most.
How I grow people
Making is messy. I create the structure and space for designers to find their strengths, apply them with purpose, and grow through honest feedback and real ownership.
Experience
Led design for personalization and discovery across TV, mobile, and web, helping members confidently choose what to watch as Netflix expanded beyond shows and movies into games, podcasts, and live events.
Led design for expert services including tax, patents, and trademarks, creating end-to-end experiences that connect customers with professionals helping them navigate some of life's most important moments.
Led teams across payments, cash flow, and business banking, including the 0 to 1 financial platform that became QuickBooks Cash, helping small businesses manage cash flow and banking in one place.
Led 0 to 1 design of Evernote Spaces, a collaboration product that brought teams into a tool originally built for individual note-takers.
Led a team designing mobile healthcare experiences for patients and clinicians, and helped build the culture of a newly formed UX organization.
Designed mobile experiences across device ecosystems, focused on making technology feel human and usable for everyone.
Where it all started. Designed across industries and platforms, built a research practice, and developed the craft foundation that everything since has been built on.
Selected Work
Work that
ships.
Small business owners were juggling cash flow across disconnected tools with no single view of their money. QuickBooks saw every transaction but couldn't help them see the big picture.
Led end-to-end design from concept through launch, setting direction while jumping in as a maker when the work needed it. Built and retained a team of 7 through an intense environment; that same team stayed to keep building it after we shipped.
A QuickBooks business bank account, cash flow center, savings envelopes, and debit card, all in one native mobile and web experience integrated directly into QuickBooks Online.
I'm proud we shipped something beautiful under real pressure. This project reinforced something I believe deeply: that caring for people through hard moments is inseparable from doing great work.
Outcomes
Only 25% of customers were finishing their tax filing, with half dropping off at the information-gathering stage. One customer said it best: "I got so exhausted I switched to my local CPA." The experience was fragmented, confusing, and exhausting for customers and experts alike.
I worked as both coach and player. Partnered with the Service Delivery team to design the new customer workflow while guiding the team on the expert tool, onboarding new members mid-project, and keeping everyone grounded through the intensity of tax season. We shipped everything we said we would, when we said we would.
A reimagined end-to-end tax filing experience focused on collaboration. For customers, an updated flow with clear steps and transparent information. For experts, a new workflow tool that replaced their many disconnected tools. A dedicated CPA, supported by new messaging tools, provided guidance along the way.
The system we built became the foundation for all customer and expert collaboration at LegalZoom, expanding into patents, trademarks, and wills. We shifted how the company thought about service and product as a unified system, establishing new ways of working that outlasted the tax product itself.
Outcomes
Content Differentiation: Designing for an evolving Netflix
Led the design of a foundational content differentiation system for 300M+ members as Netflix expanded beyond shows and movies into games, podcasts, and live events.
Details on requestBeyond the Screen
Making for
others is in
everything I do.
Whether it's a birthday cake shaped like a ladybug for an insect-loving kid or a sourdough boule shared at breakfast with jam, I'm happiest when I'm creating something for someone else.
